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3 China Digital Marketing Strategy Steps for Brands in 2023 – Ashley's Digital China Ep. 15

#China #digitalmarketing #2023
The China consumer market remains a challenge and yet it still offers a huge opportunity for brands looking to enter the market. In fact, online sales in China are still growing despite the current pandemic and slow economic recovery. During 2021, China’s online retail sales reached 13.1 trillion yuan, an increase of 14.1% over the previous year.

Overseas brands can take advantage of China’s economic changes, reduce costs, increase efficiency, and focus on strategic initiatives by leveraging the appropriate digital marketing strategies. To succeed in China’s complex and incredibly diverse consumer market, it is important to tailor your digital marketing strategies to local preferences as well.

Here are 3 steps you and your brand can take to maximize your China digital marketing efforts in 2023.

00:00 Introduction
00:40 The 3D Framework
01:36 Discovery – Assess Where You are Now
03:37 Conducting a Brand Audit
04:25 Conducting Consumer Research
06:37 Development – What Does Good Look Like?
08:05 Doing Competitor Research
08:25 Looking at Brand Case Studies
09:53 Deployment – How to Get There?
12:07 Conclusion

If you would like to know more about creating a successful China digital marketing strategy for 2023, you can check out our blog here!

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