#socialcommerce #digitalmarketing #china
China is a powerhouse of social commerce. Essentially, social commerce uses social media platforms to promote and sell products or services. The integration of sales in naturally, highly-trafficked platforms means that there is a wider base of consumers from all walks of life.
Content of this video:
00:21 What is social commerce
02:40 Social commerce industry map in China
04:36 5 Social commerce lessons brands can learn
04:44 Lesson 1. DTC- Direct to consumers
08:01 Lesson 2. The rise of KOC
10:14 Lesson 3. Simplification of digital experiences
11:11 Lesson 4. Gamification is key
13:20 Lesson 5. Live Shopping
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