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Home » 5 Tips For Increasing Your Google Adwords Quality Score | Save Money on Your PPC Ads

5 Tips For Increasing Your Google Adwords Quality Score | Save Money on Your PPC Ads



Want to pay less per click for your google adwords campaigns? Here are 5 tips to improve your adwords campaigns.

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Summary

The higher your Google AdWords quality score, the cheaper you’re going to be paying per click.

The way Google AdWords works is every time someone clicks on your ads; you pay money. So if you want to improve your quality score, you have to do a few simple things.

Number one, target very specific keywords.

Don’t do broad match. If you go after particular keywords by doing the exact match, what’ll happen is your ads will only show up for that particular keyword or phrase. When you go too broad, you’re going to end up paying more per click because Google’s going to be showing your ads to a lot of people who aren’t clicking.

The next tactic that you need to be following is negative keywords. For example, let’s say you’re selling computers. When someone types in Apple because you’re also a reseller of Apple computers, you may want to add the negative keyword of food. Because if you show up for ads related to Apple and someone’s looking for the food, you’re going to be wasting money per click, your quality score is going to go down, and your ad costs are going to go through the roof.

So make sure you add in negative keywords.

Third, group your ppc keywords.

What I mean by grouping is a lot of your keywords are similar to each other. Put those in one group.

So the higher your click-through rate, the cheaper your ads will be.

And the higher your click-through rate, the better your quality score is going to be.

The fourth tip I have for you continues to optimize your ad text.

If your ad texts get more click-through than the competitors, your cost per click is going to go down, and your quality score is going to go up.

By testing, you’re going to be able to figure out what works and what doesn’t work. If you’re unsure of this, look at your competitors. Type in a keyword. You can see the ad texts that other people are using at the top. Usually, the people at the top have appealing ad text and which is getting a ton of clicks. If you can’t find a ton of examples when you’re searching a keyword, go to SEMrush, put in a keyword, and it’ll show you the history of all the people who have been bidding on that keyword and what their ad copy was.

Last but not least, optimize your landing page.

If your landing page is fantastic when people go click through on your ad, go to your landing page, and buy, your quality score is going to go up.

If your landing page sucks and people keep bouncing back off, well, Google’s going to ding your quality score. The way you can landing page is,

A, put your keywords on that landing page. So if someone Googles the keyword marketing and your landing page also shows marketing, you’re much more likely to keep the visitor on there and convert.

B, continually run tests using Crazy Egg. Using Crazy Egg, you can see where people are getting stuck on your landing page, what they like, how far down they’re scrolling, and what you can improve on that page to create a better user experience.

That’s it. Follow all those techniques and tactics, and you’re going to be able to improve your Google AdWords quality score and your inbound marketing efforts.

00:00 – Introduction
00:42 Step 1 – target very specific Keywords
01:01 Step 2 – Negative Keywords
01:30 Step 3 – Group your keywords
02:10 Step 4 – Optimize your text continuously
02:52 Sept 5 – Optimize your landing pages

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48 thoughts on “5 Tips For Increasing Your Google Adwords Quality Score | Save Money on Your PPC Ads”

  1. Dude I've got to be honest. These old videos are so much better than (most of) your new ones. Way more dense with actionable information. Thank you for everything, but especially your pre-2016 – early 2018 content

  2. My quality score surprisingly low.. I expected to have above 5 for sure but I have 4s and even a few 3s. My ads are pretty broad and my landing page is my main page, is that a problem? Maybe I should make more specific ads based on the keywords used to send customer to the correct section of the website. I just have no idea why my quality scores are so low even though my ad matches my overall website perfectly.

  3. Hello Neil , thanks for sharing. I have learned a lot. Please, could you explain the following from your video? "…because the way Google works is they optimize for their own revenue. The higher Click Through Rate the cheaper your ads will be. The higher Click Through Rate the higher your quality score is going to be".-I DO understand that the group of words optimize the campaign as unnecessary clicks will be avoided. But the sentence I put before confuses me. Help Please ! Thanks again, Saludos from Mexico

  4. Sir I have run my 1st call only ads for pest control but in overview it show 11 click 154 impression but we receive only two call
    What's is happening sir ?
    How can we change this problem ?
    Plz tell me sir I need your help

  5. hey, Neil great video; I HAVE A QUESTION i created two camps on google ads 1 for CPV and 1 for CPM both with equal budget for 50$/day and same targeting method but my CPM didnt performed very well i think its because of the avg CPM i put which was 7$pretty low what you should suggest the avg. CPM should be?

  6. Thank you so much Neil! I did what you told in this video, and my campaign was dramatically increased and the PPC is way lower than previous month. I even increased the CTR from 9% to 44% in just a week after I tweaked it! That's crazy! Bless you Neil!

  7. Hello Neil Patel, I am your big fan, please answer my question, I want to create an ad play app, in which a user will see 20 ads every day, how much income can I generate? Please ♥️♥️

  8. The tactics are simple but a lot of times its easy to forget them.

    Looking at the competition is actually a great one that I don't think people do enough. There are soo many lessons to be learned from other brands, especially if some of the other brands have already spent so much time/budget in testing and have nailed it down.

  9. Hey Neil,
    We are with a marketing agency who are running our ppc campaign
    Initially it goes great where we receive a lot of sales for our budget
    2 weeks down the line google puts us everywhere and makes sure we spend our budget, we don’t get many sales but overspend our budget
    What’s the problem here and how can we fix it?

  10. GOOD EVENING SIR, IS CRAZY EGG A FREE TOOL TO USE FOR LANDING PAGE OPTIMIZATION? IF NOT COULD YOU SUGGEST SOME FREE TOOL FOR ME TO USE FOR MY OPTIMIZATION AS A BEGINNER?

  11. Thanks for these tips Neil! I’m struggling with an Awareness campaign I’ve inherited from previous Google ads account – it contains mid funnel content and I need to optimize the LP for top of funnel searches – what CTA or content would you recommend for the LP?

  12. Hi Neil,
    I have been watching your YouTube videos and they are very informative. I am trying to study your videos before I start my campaign.

    I am looking to build a client base in the area of Immigration and visa applications.

    I’m a start up business and therefore if I could convert 2 clients a week that would be great.
    Do you think this is possible to achieve through google ads please?

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