By now you have heard about the convergence of earned, owned, and paid media. You have probably read numerous white papers about social media and shared media. But how do you effectively measure the content you’re creating and its effect on your business?
During this webcast, Christopher Penn will share:
– How to set up an integrated PR and marketing campaign that blends earned, owned, and paid media to generate new audiences.
– The 7-part set of best practice measurements you should be using in your content marketing.
– Case study on a successful campaign that was executed on just $500 that you can use as a template to scale to your resources.