The Content-led Growth Session from @demandcurve’s annual Growth Summit. We spoke to Amanda Natividad and Jimmy Daly. You’ll learn how to turn your passive readers into active buyers.
Amanda Natividad is VP of Marketing for audience research startup, @SparkToro.
She’s also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox.
Jimmy is the cofounder of Superpath, a community and job board for content marketers. He was previously the VP Growth at Animalz and lives in Vail, CO with his wife, daughter and chocolate.
Where to find Amanda:
– Website: https://www.sparktoro.com
– Twitter: https://twitter.com/amandanat
– LinkedIn: https://www.linkedin.com/in/amandanat/
Where to find Jimmy:
– Website: https://www.superpath.co
– Twitter: https://www.twitter.com/jimmy_daly
– LinkedIn: https://www.linkedin.com/in/jimmydaly/
Where to find Demand Curve:
– Website: https://www.demandcurve.com
– Newsletter: https://www.demandcurve.com/newsletter
– Growth Summit: https://www.demandcurve.com/growth-summit
Timestamps:
(00:00) – Introduction
(01:35) – How do you define content?
(03:15) – How Content has Changed
(12:02) – Content for Early Stage Companies
(19:42) – Expanding Your Content Role
(24:34) – KPIs for Content
(29:58) – Content Strategy
(47:13) – Content Briefs
(52:09) – Overlooked Opportunities
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