The insurance industry relies heavily on reputation. One of the best ways to bolster that reputation is to have a strong content marketing strategy for your firm.
That doesn’t mean it’s easy. Insurance is a complex topic. The challenge for B2B insurance marketing is to communicate these complex topics to the right people in the right way at the right time.
Content marketing is more important than ever because B2B don’t want to talk to a salesperson right away — if at all. They prefer doing their own research through content. In fact, 60% of buyers read 3-7 pieces of content before they connect with sales, according to a DemandGen/On24 survey.
In this action-oriented webinar, Rep Cap CEO Mary Ellen Slayter and Zissman Media President Mindi Zissman walk you through creating a compelling content value proposition, uncovering exciting content ideas and differentiating your message through thought leadership.
Here are the key takeaways:
– Why content marketing matters for insurance firms.
– Where to find great content ideas — and how to distribute your content.
– How to develop a content value proposition that differentiates your firm.
👉 Read more: Content Marketing for Insurance Companies
In this video ⌛
07:25 – Research shows that B2B buyers don’t want to talk to salespeople right away.
09:59 – People are looking for help, not a sales pitch.
27:39 – What types of content are winners and losers?