http://goo.gl/TMot3 Content Marketing Planning episode 10 of ‘Inside the Igloo’ podcast with Wes Ward
1:18 Columbus Ohio, the heartland of content marketing and digital hub
4:25 Executing content marketing strategy – planning is 75% of the work
6:46 content marketing strategy versus tactics
8:48 Defining target consumer of your content
11:02: thinkwithgoogle.com
11:55 pew.org
18:40 prove yourself wrong through research
22:10 test and fail fast
26:11 incrementally building success and failures
31:50 hitting publishing metrics at tkgenius.com, producing content consistently.
Get the full transcript and download the podcast here: http://goo.gl/TMot3
source