Difference Between B2B and B2C Content Marketing: Understand 8 content strategy building steps
Do you know if your business is a B2B, B2C, or both?
Your answer will determine what your content marketing and your content strategy should look like. This video will help you understand the B2B vs B2C differences and show you how to tailor your 2021 content marketing strategy to fit your type of business.
You will also learn why you need to adapt your B2B content marketing strategy and why content marketing is important for B2B businesses.
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0:00 B2B vs B2C content marketing
01:25 What is B2B Marketing?
01:57 What is B2C Marketing?
02:44 B2B vs B2C Content Marketing – 8 Core differences
03:03 Step 1. Intent
04:43 Step 2. Audience Targeting & Personas
05:39 Step 3. Branding & Messaging
06:52 Step 4. Channel
08:02 Step 5. Format
09:10 Step 6. Content Strategy
10:12 Step 7. Customer Relationships
11:03 Step 8. Decision-Making Process
11:57 In summary – B2B vs B2C Content Marketing
13:00 Download my free Vital Marketing Tools Guide for 2021
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