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Digital Marketing Strategy | CI Web Group Digital Marketing Agency

Important decisions on your marketing all starts with the proper coach. You need to have a comprehensive strategy on your business development. Different strategies for your sales presentation, customer service and system processes are critical. Sometimes branding needs to be addressed first. Investing in you and your business is the first step to success.

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The very first thing you have to do when it comes to putting together a quality marketing campaign, or making decisions when it comes to search or social, or maybe your website… is get a coach. Having a strategic advisor that can analyze all the things you already have in place, what’s working, what’s not, where do you want to go, who is your target market, it’s critical to make decisions. By just simply starting off with a sales person who sells a particular product or service, you are losing the ability to leverage a comprehensive strategy and plan to do the right things, in the right order, at the right time. Most sales people are simply selling an individual product or service that’s most important to them. Our goal is to make sure that we have a complete overview of what’s working, what’s not, where you want to go, and most importantly, how you want to get there. This includes our ability to be able to analyze what are the operational inefficiencies you have in your business, that we can create more time. Are you spending your time answering the same questions, over and over again? Maybe your customer support calls could be automated or put into a digital format? Maybe your sales presentations are time consuming and you find yourself repeating the same things over and over and over again. Regardless, through our strategy coaching and marketing program, you’re allowed to sit down with us and go though literally how everything is working, create a plan, and have an accountability partner that’s going to make sure you are doing the right things yourself, as well as, we’re doing the right things for you. Though a cooperative engagement, cooperative conversation, we’re going to be able to do the right things, in the right order, again, at the right time. Some of our clients start of with us taking over their social media marketing. Doing their content, their postings. Maybe we are posting on Facebook for them on a daily basis, so that they can take that time and re-allocate it somewhere else. Some of our clients, we find that the first thing we are doing is doing a re-brand and making sure that all their messaging and branding is consistent. Sometimes it’s simply just creating the content that they need. Either way, making sure that you have an accountability partner, a strategist, is investing in you and your business.


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