In episode 1 of 3 Hertz explore the customer journey, the importance of mobile UX and take the first steps towards embracing an advanced attribution model and data strategy.
In 2015 Hertz partnered with digital agency Forward 3D and Google to identify its key challenges and devise a step-by-step strategy for transforming its marketing and sales operations with the ultimate goal of increasing profitability.
Check out the latest UK insights and trends at thinkwithgoogle.co.uk
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