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Home » Do Popups Still Work? Or Is it Bad For Your Digital Marketing Efforts? EXPLAINED

Do Popups Still Work? Or Is it Bad For Your Digital Marketing Efforts? EXPLAINED

Everyone talks about how they will never go to a website that has a popup. And people even say popups hurt SEO. So the real question, do they still even work?

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The short answer is yes!

People wouldn’t keep showing popups unless they still work.

Google announced in 2016 that they were going to penalize sites that use intrusive popups. If your popup screws up the user experience it can hurt your SEO.

But if you show the popup after someone has been on your site for at least 20 to 30 seconds and only when they are exiting your site, they work well. (This is what they call an exit intent popup.)

Plus if you follow those rules you won’t get penalized by Google.

I still use them on my blog and my search traffic hasn’t gone down.

If you want to create a popup on you can do so for free using Hello Bar.

In addition to that, you have to come up with a compelling offer for it to work. You can’t just say “subscribe to my newsletter” or “buy now”. You have to create something of value, such as an ebook, guide, pdf, whitepaper, 10% off coupon, or even a free shipping offer.

If you are going to use popups, make sure it is an exit intent so it doesn’t hurt your Google rankings and offer something of real value.


10 thoughts on “Do Popups Still Work? Or Is it Bad For Your Digital Marketing Efforts? EXPLAINED”

  1. I got rid of my pop up when people first visit the site and focused on a more lead magnet strategy. Works great! Just recently added a page takeover exit intent pop up that works with Facebook Messenger. That is awesome. Loving the daily vids and podcast.

  2. Thanks Neil Patel for Share your experience And Also Thanks for your Blog post. Everyday i read your blog post. Can you help me some information that how can expert online marketing?

  3. Hey Neil, another awesome video!
    I went to your site to go check out if when I was trying to leave the site would an exit popup would come out. It didn't seem to happen. This was posted last year so I'm not sure if now it's not a thing that should be done.


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