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Doordash’s $41M / Month Landing Page Review

In this video, we do a complete teardown of the DoorDash million-dollar page and give you practical takeaways to apply to your site.

Additional SEO Resources

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How to Do Local SEO: Complete A-Z Tutorial ►

On Page SEO Checklist for Higher Google Rankings ►

How to Use Internal Links to Rank Higher in Google ►

How Accurate is Google Keyword Planner? ►


DoorDash reported 850 million dollars in revenue in 2019. And in 2020, that number grew by over 300%.

This growth rate was triggered by the pandemic as people weren’t going to restaurants and supermarkets. As a result, food delivery skyrocketed.

DoorDash continued to grow and rapidly gain more market share in the food delivery space in 2021. One reason for their consistent growth is their strong presence in organic search where their competitors failed to appear.

But what’s more important is the traffic value. DoorDash is ranking high for lucrative queries that millions of people search for every month. As a result, a bunch of their pages have traffic values of well over a million dollars per month. And they get millions of dollars per month from these pages.

In this video we’ll show you:

► a high-level view of the page and its SEO stats (organic traffic, traffic value, and referring domains);
► our thoughts on why we think this page ranks so high;
► a full breakdown of the page and a deeper look to the metrics to support our hypotheses.

Watch the video to learn the results of our analysis and key takeaways.


0:00 Intro
4:45 High level overview of the page
6:48 Why this page ranks so well
9:06 The page teardown
13:24 PR cycling
15:32 The key takeaways

#doordashmilliondollarpage #milliondollarlandingpage #localseo

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37 thoughts on “Doordash’s $41M / Month Landing Page Review”

  1. An interesting difference in the city-specific pages is that they're targeted for (at least in the Raleigh example at 14:45) "food delivery" instead of "X near me", which is likely why it doesn't outrank the near me page. In the later, the intent seems to be more about people looking for food in general, while the former kind of limits the intent to people looking to eat at home. Could be interesting test for them to broaden the intent on the city specific pages…but then again, it probably would be cannibalize the near me page.

  2. I like the video and appreciate all the knowledge you give us for free. I just have one more suggestion if you could include website analysis for brands working in wellness and lifestyle industry. It’s a niche which doesn’t get cover with this kind of analysis. Thanks again

  3. Many Thanks. I want t o ask if I change URL of a web page which is not yet indexed in Google then do I need to implement 301 redirect on old URL? here old URL is not yet indexed in Google

  4. Can you make a video OR tell me (what WordPress theme I should use, that's simple like yours, or little more easier)
    That does not come with the junk (Malware, virus, clunky or even – hijacking your DR by sending link back to them)

  5. Seeing Ahrefs not only breakdown a site but both of your expert analysis' is something I dont see enough of on other SEO channels. I hope you do more evals like these. Awesome video.

  6. With due respect, why you're only targeting million dollar companies, SEOs like us can no more afford ahrefs, it's very sad that ahrefs is becoming greedy day by day. I hope you'll think about beginners and launch some affordable plans also. We love Ahrefs.

    Thank you!

  7. Really like this video! Not enough of this kind of Contant on YouTube… Or anywhere… where you can actually see a breakdown what successful people are putting on the website.

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