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Do's & Don'ts of Email Marketing

Did you know that 20% of all legitimate emails never reach the inbox? Forrester predicts that in 2014, $144M will be spent on marketing emails that never get delivered. Sendgrid joined the Google Small Business Community ( to discuss best practices in email marketing.


36 thoughts on “Do's & Don'ts of Email Marketing”

  1. Hey Lauren and Regan, thanks for this great video! I especially love the tip about sending an email to a couple good customers first to get their feedback before you send it to the larger list. I work with local, bricks-and-mortar businesses, and I'm always telling them that their number one priority MUST be to build their email list. There's no better way to have control over your business than to have a list of prospects and customers to reach out to. Otherwise, every time you have to make a sale you need to go out and find a brand-new customer! Appreciate these tips, ladies. Have a great day!

  2. Hey there! Have you come across – Amazing AR Mail Genie (I cant remember the place now, but just Google it)? I've heard some pretty good stories about it from people who have got their hands on the contents. It seems like that it really does reduce the time and effort required to produce your own emails to send to your people

  3. I really enjoy your information. I receive subscribers from all over the world from my website and was wondering if you recommend html or basic when sending emails? I have heard that many countries can not receive a html email message.

  4. Nice video πŸŒ• β›³ πŸ”” i have Email List Provider Software for marketing its 100% working βœŒοΈπŸ‘Œβ˜ΊοΈβœ¨πŸ˜Š
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  5. When I originally commented I clicked the Notify me when new comments are added checkbox and now every time a comment is added I get four emails with the identical comment. Is there any way you can remove me from that service? Thanks!

  6. An interesting dialogue is price comment. I feel that its best to write more on this topic, it may not be a taboo subject however usually persons are not enough to talk on such topics. To the next. Cheers

  7. If you're interested in getting more clients and sales via email marketing in a worry free manner, we can take care of it without you having to worry about the challenges and writing email campaigns.

  8. This was great, I've been looking for "components of email system" for a while now, and I think this has helped. Have you heard people talk about – Jenevi Digital Duppy – (just google it ) ? Ive heard some decent things about it and my partner got excellent results with it.

  9. I'd say 4Rs: Send the Right emails to the Right audience at the Right time leaving them with the Right to preference. I love you, Lauren Kashuk. I had to go follow you on IG. Thank you, Google. Thank you, Sendgrid.

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