❗ After the iOS 14.5 update we have to target wider and wider audiences on Facebook to achieve profitable results for our ecommerce stores!
This means that we shouldn’t use 1% Lookalike Audiences, am I right? 🤔
🤩 NO! With the following method you can still use 1% LLA without problem!
👉🏼 We have already talked about the stacked LLA method here:
Now I’m proudly presenting a new Facebook Lookalike Method called the High-Society LLA Method! 🤓
✔️ How can you target a wider audience using 1% LLA?
✔️ Can you combine the new High-Society LLA method with the Crazy Method, the stacked LLA method or CBO campaigns?
✔️ Is your Facebook ad account eligible for this new 1% LLA method?
Watch the video and implement the new High-Society LLA method to maximize your profits by using the 1% LLA again! 🔥
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😮 Bro can you create a worldwide LLAs? I have tried to create lookalikes for countries that i don’t usually target and it says that i need more events for it to be possible.. i’m trying this right nowwww
Great video Konsta, always great insights! An update – I switched back to the old account which sold 3 courses 3 days a in row with less then 50 euros. Now almost 1000 euros later there are NO new sales despite lots of new ads, better page etc. Facebook rep calls me yesterday and says the problem is that I need to spend more to win good auctions, as the algorithm today is prioritizing 'current events' (Brazilian presidential elections and soon black friday). The other facebook rep from another account says not to spend more, to try to validade with minimum budget of 1 dollar before scaling. Confusing. If winning auctions for 'good buyers' is the culprit in competitive times, like the first facebook rep says, is it best to concentrate all daily budget in ONE conversion adset so that is is more competitive to win auctions for 'good buyers'? Today this small budget is spread as per recommendation between videoviews (to warm the audience), traffic and initiate checkout (to generate data they say) and what is left on conversion/remarketing. Today I switched this circus off and put all mighty $20 in ONE conversion adset so that it is more competitive. Does this make sense? Almost giving facebook up to try Youtube ads.
Thank you. Interesting concept. Would you do this strategy with higher percentage lookalikes or just 1%?
Also, what tends to work better for you in general – lookalikes or interest targeting? I have a customer list of over 10,000 customers and a few million video views combined. Should I even do interest targeting, or just focus on LLAs? For a seasoned pixel, I guess you can try both, but for a brand-new pixel, LLAs will probably perform better?
mine is 9M to 11M. Should I start it anyway?
Thanks for share this method
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