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Home » FREE Resources to Learn Marketing in 2022 | Digital Marketing Courses and Certification

FREE Resources to Learn Marketing in 2022 | Digital Marketing Courses and Certification



Marketing is booming and you can make a killing as a professional as a marketer. But if you’re trying to learn marketing by just Googling stuff, things are going to be very confusing. You’ll get conflicting advice from different websites and you’re just going to be like, “Oh my God, I’m going to give up.” So today I’m going to break down the best free resources for you to learn marketing so you can hit the ground running and jumpstart your marketing career. Today I’m going to break down free resources to learn marketing in 2022, digital marketing courses and certifications.

RESOURCES & LINKS:
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Learn SEO For Free! How to Jumpstart Your SEO Career Without Spending a Dime [2020 Edition] : https://youtu.be/7a07862HFNc
How to Learn SEO: My Secret Method For Search Engine Optimization : https://youtu.be/4za8NvwYr80
Google’s Online Marketing Challenge – https://get.google.com/onlinechallenge/
Social Media 101 course by Constant Contact – https://blogs.constantcontact.com/social-media-quickstarter/
HubSpot Academy – https://academy.hubspot.com/
Google Skillshop – https://skillshop.withgoogle.com/
SEMrush Academy – https://www.semrush.com/academy/
Facebook Blueprint – https://www.facebook.com/business/learn
Internet Marketing for Smart People – https://copyblogger.com/imfsp/
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The first place that you can learn about online marketing is Google’s Online Marketing Challenge.

This is a course that’s probably one of the most comprehensive out there for beginners. Not only does it give students real-world experience into marketing, but it also offers a global academic panel which is essentially modules that cover various aspects of digital marketing that are taught by top academic panelists.

Students then get to work with nonprofit companies to build online advertising campaigns. They’re given a budget of $10,000. Students compete to show off their best advertising skills, which isn’t expected to be much as this is for beginners.

The next one is Social Media 101 course by Constant Contact.

This course essentially teaches you step-by-step on how to build your social media presence across various platforms, using what you learned on channels like Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google My Business, Snapchat and even YouTube.

The next one for you, HubSpot Academy.

HubSpot Academy offers digital marking courses in nearly every subject, even allows you to get a certification when you’re finished with the course. That’ll look great on your resume. From advertising to growth marketing all the way to website design, HubSpot offers a plethora of different design courses for digital marketing beginners.

The next one for you, Google Skillshop.

It’s Google’s official platform where you can learn how to do marketing using Google’s products like Google Ads, Waze, Google Analytics and Google My Business. You can essentially learn how to run paid ads on Google’s platforms like search, display, network, their mobile ads, while you’re learning how to do marketing for local businesses and measure the results within Google Analytics.

The next one, SEMrush Academy.

A lot of people use SEMrush as an SEM content marketing tool but many of them don’t know that it goes above and beyond the basics. There are tons of other features in there like they’ll even tell you traffic that a website has, demographic information and the list keeps going on and on. Their training offers both basic and advanced concepts so it works for both beginners and pros, they can all benefit from this.
It’s free and they offer certification as well.

The next course for you, Facebook Blueprint.

This is Facebook’s official training that’ll walk you through some of the different topics on marketing on Facebook and Instagram. It ranges from creating ads to managing your Instagram business account.

Copyblogger also offers a course, it’s called Internet Marketing for Smart People.

Copyblogger has been around for a lot of years, they have a lot of high-quality content on blogging and content marketing. It includes cool things like direct response copywriting and coming up with offers that you can sell to your audience.

00:00 – Introduction
00:43 Tip 1 – Google´s Online Marketing Challenge
01:29 Tip 2 – Social Media 101 Course by Constant Contact
01:58 Tip 3 – Hubspot Academy
02:29 Tip 4 – Google Skillshop
03:20 Tip 5 – SEMRUsh Academy
03:57 Tip 6 – Facebook Blueprint
04:29 Tip 7 – Internet Marketing For Smart People
05:00 – Conclusion

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

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49 thoughts on “FREE Resources to Learn Marketing in 2022 | Digital Marketing Courses and Certification”

  1. Great video on Free Resources to Learn Marketing in 2021. Totally Appreciate, Neil Patel! A year ago, I was able to invest in Ippei Kanehara's program before the crises arrived basically they do generate leads for small businesses through helping the client create their own sites. Now, I am happy with my Digital Real Estate business that's been giving me $15,000/ monthly.

  2. Hey i had tried making an account in hubspot academy but it asked me for a company’s domain. I’m a student so I don’t know how to log in now

  3. Hello Neil such a nice video you have made, I am from India, could you please make a video on , free digital marketing projects for beginners. As industry prefers only experienced person for a job.

  4. Hi Neil Sir, I'm from India, You're really a great Teacher.
    I'm a computer Engineer but things doesn't goes well, i want to switch or start a career in digital marketing,
    I watch your videos 1yr back and now I'm stand on same point again,
    Is it good to having a knowledge of digital marketing first and doing a job for gaining experience in Marketing firm or company and then start my own brand or start my own website or own brand from start because i want to be my own boss just like you. I didn't have any job right now. And what step-by-step process required for this?
    What steps should be taken from your own perspective?
    I'm waiting for your view on this
    Thanks alot❤️

  5. Google's Online Marketing Challenge is ONLY open to university students. I wonder if Microsoft has a similar program for Bing that isn't inadvertently ageist. Seeing that Bill Gates plays up his philanthropy quite a bit, this should be a thing.

  6. Hello Sir, video was amazing! I'm Debanjan Bhowmik and I'm following you from around 3-4 years. I'm a big fan of yours!

    Now I decided to switch my career from philosophy to digital marketing. Beacause I am passionate about this. I started learning from various sources. I'll definitely check out all of your references.

    Sir, I know this question is irrelevant for this video, but I wanted to ask you a question that, as earlier I said, I was a philosophy student. I don't have any marketing background, I don't have any BBA or MBA degree.

    Can I just jump into digital marketing career right away or do I have to have a MBA degree to get a digital marketing job?

    Thanks a lot Sir ❤️ I will prey to the all mighty GOD for you and your family's sound mind and body.

    Cheers,
    Debanjan

  7. As always Neil you provide such great value – love how you simplified the complicated. I just did a video on if digital marketing certifications are worth it – I'm always aspiring to be more like Neil! LOL

  8. Question for you! I have a bachelor's in marketing but haven't done any internships, and my current job isn't marketing related. I've been looking for jobs, but unfortunately everyone says I don't have enough experience. From an employer perspective, would these help to make up for a lack of marketing experience?

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