B2B content can be notoriously difficult to promote and engage with, however Grace Garland, Head of PR at Expert Market explains the tools you can use to create really compelling B2B projects.
Who is your audience?
She explains the importance of viewing the individual needs of the audience, not viewing them as a business audience. Think outside the box when creating content ideas, just because you sell a B2B product, doesn’t mean that your outreach campaign must be solely focused around this.
Have you considered different mediums?
Video, social and polls can be a great way to create unique data that people will want to engage with and share!