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How to Build a Brand – Neil Patel

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One of the best mousetraps in marketing, especially for small and medium businesses, is this:

Figure out what you can give away for free that won’t cost you a lot, that’s very valuable, that all your competition charges for.

This is one of the only ways you can compete with big corporations.

Your free product or service doesn’t have to be incredible. It doesn’t have to be objectively better than the thing people are paying $100 a month for.

It just has to be good enough where people realize they don’t have to pay $100 a month for a different product anymore.

This technique will help your business grow organically through word-of-mouth, and you’ll find yourself building a brand in no time.

Featuring Neil Patel on Smart Passive Income Podcast with Pat Flynn – Episode 561

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