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How To Build a Dream Marketing Team (From Scratch)



You want marketing for your business, but you don’t have the time. What should you do?

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0:30 Well, you can build a team. Hey everyone, I’m Neil Patel, and today, I’m going to teach you how to build a marketing team. Now there are a few approaches that you can go with building a marketing team. The first approach is let’s say you have a lot of money; you can go and hire someone who’s done it for your competition. I kid you not, the best person to hire in marketing is someone who’s already done it for your competition, and they’ve proven themselves.

2:00 Not just being like, oh, I ran marketing at HubSpot or Moz or American Express. Find that person and say, what did you do specifically? What were you in charge of? What were the results from the stuff that you produced directly? If you were to work at my company, what would you do? Alright, show me some of the stuff you would do. In the interview process, don’t just ask them what they’ll do, but have them show you. If they say oh well, blog, alright, well if you’re going to blog, how are you going to blog? How are you going to find the writers? Are you going to write it? How are you going to promote the content?

4:30 Getting down to the nitty-gritty will tell you if that person was responsible for that company’s growth. And if they’re your competition, you don’t want to hire someone from them; you want to hire the person who was the person who produced most of the results. Because that way, it reduces your risk. The last thing you want to do is hire someone who is bad, wait six months, and be like, ah, we’re getting nowhere. So make sure you dig deep. Now when you’re entering that person, the last thing you need to do is ask them for reference checks. You can’t just ask them for reference checks for the last company or the current company that they’re working at; it’s your competition.

5:00 I’m shooting this here in Orange County, technically Los Angeles County, I’ll go to UCLA or USC, or try to find some interns, and you could try to pay them minimum wage. You could offer an unpaid internship, and you can get them to watch all of my videos or read my articles, or learn from Moz or Brian D. Have them create plan of everything that they should be doing to grow your traffic, and you’ll quickly learn that if they’re a good fit or if they’re a bad fit, but what I found is you want to hire people who can learn fast, you want to hire people who are self-sufficient, in other words, they’re independent, they can figure out things on their own, and you want to hire people who really want to stick with your company, right? And if you’re not sure that they’re going to stick with your company, look for cultural fits. And if they’re a cultural fit with you, they have the same beliefs, the values; they’re much more likely to continue from that internship program to a paid job with you.

5:30 I would start off with one person, whether you have a lot of money or no money, start with one person. Because if you have a lot of money, the person that you end up hiring, he’ll figure out how to build the rest of the team, and he’ll bring more people. If you don’t have a lot of money, stick with one intern, get them up and running, once they’re going, you can start generating more sales, more revenue, and then you can expand from there. So that’s it, if you’re unsure on how to hire a marketer, leave a comment below, I’ll give you some advice, I’ll help you. If you enjoyed this video, like, comment, share, tell other people about it, thank you for watching.

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50 thoughts on “How To Build a Dream Marketing Team (From Scratch)”

  1. Hey Neil. Great video. I'm starting a media company and looking to hire a videographer intern to start creating YouTube content, but also need a marketing intern to start bringing in more traffic. Do you recommend hiring both interns at the same time if I have no cash coming in right now?

  2. Hi Neil – fantastic video! I tried to hire team members with background at our competitors in the past but had trouble finding the right leads via Linkedin, even using Sales Navigator. Do you have any tips or tricks on how to find the right candidates (e.g., head of marketing from one of your competitors)? What if they used an agency? Any tips or tricks on how to find that agency? Thank you!!

  3. Hi Neil, thanks for creating this video.I follow you all your video. If you able to produce a video how to find a great business partner will be helpful. Thanks

  4. This is for the student who was asking Neil For tips. My dear Friend. Being in a level of education as you are is really taxing on ones person in its own self. This SEO field is the same animal in a different cage. The amount of time It takes to perfect and learn the complete realm of SEO and Digital Marketing is insane to say the least. you can never know it all or stop trying new concepts. SEO is Digital warfare. We are on the front lines protecting our clients bottom line. We are an asset, Loyal and driven by our need for victory to any and all who challenge our will to dominate the Digital arena of client Ad-Space or Ranking position. Relentless. It is however one of the greatest rewards to have a client shake your hand and smile as if he had just won the Nobel Peace Prize, Thanking you for surpassing their wildest expectations. It is only then that we take off our capes and return to our caves and Alter Ego. Always watching, Always Mindful for any who dare. We are Batman….. Good Luck Im sure you can do it . Take notes and Emulate a master , That be Neil Patel

  5. Thank you Neil, that was so crisp and clear, we are n verge of hiring, but then my question is in Bangalore it's difficult to find a digital marketing guy, do you have any questions or interview questions for me to ask them? And what would be the basic salary or interest that would really help them to stick and work for us?

  6. Hey Neil

    I’m ranking on the first page for a keyword….but my position is #6

    The length of the article is 800 words…..can I improve my ranking by updating the article and increasing the length to 2000 words?

  7. Hey Neil
    I am 20 years old I have started Seo agency. Currently I am doing emailing cold calling in my city to get clients but not getting the results I want to ask you what can I do to get clients fast

  8. Neil, Knowing the fact that in urban cities like Mumbai, there are many advertising and digital marketing agencies, since 7-8 years. If I wish to start my digital marketing agency in 2018, Am I too late in the game? Because many new agencies still come up and everyone thinks they are a digital marketer these days. How should I feel optimistic about this hyper-competitive space? TIA.

  9. Hi Neil!
    I love your videos!
    Your marketing is amazing!!
    Thank you for sharing this great content. Very quick and easy and practical profitable stuff

    I would love to know how you hire people in your marketing team. How did you start creating a team?
    Do you train them since u got lots of knowledge or you make them watch your videos?
    I would like to get people that stick with our company not just hang around a bit. What are some indicators you use?

  10. I am really impressed with your blog article, such great & useful knowledge you mentioned here. Your post is very informative. I have read all your posts and all are very informative. Thanks for sharing and keep it up like this.

  11. Gm Thanks for this video..I’m working on building my brand 2yrs in now I’m ready to level up so you think intern is best for tryna build marketing team right now? How much would I offer them with limited funds.

  12. Neil, you can’t ask questions that detailed in reference checks. It’s illegal to elaborate to that extent. That’s why people just ask “would you hire this person again?” That’s pretty much all you can ask

  13. What are the necessary team to hire to start an agency and an academy in digital marketing?
    what's their responsibilities?
    Can you share your perception on that sir or do you have any related blog post to that sir?

  14. I just launched my first online website store and I'm in day 2 made one sale so far. That first sale showed me that it's possible to sell products online, I'm 23 and I wanna know how to build a successful marketing team step 1.2.3

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