How to get more social engagement when reach is declining. Facebook organic reach is way down. I remember being able to post a link on Facebook and being able to get thousands of clicks. And it’s not just Facebook; social media, generally, has been declining.
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Social media referrals have been stagnant at 5% of all traffic for quite some time. The average Facebook post will reach only 5% of your followers.
Here’s what happened. Facebook made some changes, and there are two primary reasons why organic reach is way down. One, there’s more content. There’s so much content being published that there’s actually more content being published than there is space in the newsfeed. 510,000 comments and 293,000 statuses are posted on Facebook every single minute to give you an idea of how much content is being created. And personalized news feeds are way more important now.
So Facebook tailors what they show everyone, just like they do on TikTok, which can hurt your reach when you’re posting and expecting your friends to see your content.
And this just isn’t on Facebook alone. It’s on most social networks. Instagram Reach is dying, YouTube is, and TikTok is. Most social networks do this because it also helps them with ad revenue.
So what does this mean for businesses? You don’t have a straightforward avenue to reach your audience. To put it simply, your reach is small. That means on Facebook and Instagram and all those people they’re prioritizing friends content over business pages, which means fewer if any engagement is weighing there for most of your posts. And this also causes the rise of paid ads so that way these platforms can make more money.
But I’ll tell you right now, social media is massive and more massive than ever with nearly 4 billion users worldwide. So your audience is still there. You just have to find a way to tap into them and grow organically. Here’s what you can do to maximize your organic reach.
And if you just want my ad agency, NP Digital to do it all for you, just check us out at npdigital.com. If you have questions, leave a com below. I’m here to help you out. If you enjoy the video, like it, share it tell the people about it. Thank you very much.
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Thanks as always Neil. You’re amazing!
My website lose traffic after google spam but my website have no spam and i saw your all video to how to regain traffic but nothing work now what i do?
I am trying to grow a facebook group but I have very low engagement
can I be your student .?
Thank you Sir!!!
Thank you for valuable information
It's frustrating to see the organic outreach plummet to new lows each and every day.
One of the ways I been trying these days is using IG story to maintain the engagement with my followers using polls, etc.
The use of IG Story takes place when there aren't much content to post on the feed.
Is posting 3 times a week good enough for Instagram and Linkedin ?
👆 – NЕW А DАТING FОR АLL ТАSТЕS & АGЕS 💑♂a🍒
Thanks for the info Neil, I have doubts with the hours for publishing, but I think it also depend of the sector.
Good data, thank you Niel I especially like you are beautiful part. You have a good heart ❤️
Hi Niel, are the timings for posting on social media from this video applicable in the middle east too or only the USA?
Super relevant right now. I have been feeling the growing need to focus on reach and engagement. It is not the same as last year. Hootsuite's research is accurate in my experience. I would only add that posting twice a day is becoming increasingly important since 5% of people are seeing your posts. A post at 10am – 11am gets good all day circulation and then doing a post at 7pm when most of your traffic is on seems to work very well too. Each post will drive traffic but differently. Now… with this, you still have to delicately balance engagement. Driving engagement in 2023 will be a big thing to focus on for sure. Enjoy your videos Neil, it helps us little marketers stay connected and it is appreciated. Thank you.
Insightful! Thanks for sharing!
Meanwhile: I did keyword research for the keyword "payments with stripe" both on Ubersuggest and Semrush(audience target being Nigeria) and I got 2 highly contrasting results; the kw difficulty score on Ubersuggest was 17(Easy) and on Semrush 76%(Hard).
How do I manage situations like this?
Great information Neil🙏❤️🙏
Should I do seo, run ppc ads, or both?
Good Information On Strategies To Implement To Get Social Media Engagement Sir.