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Home » How To Launch an Influencer Marketing Campaign in 7 steps (Strategy, Outreach, and Examples)

How To Launch an Influencer Marketing Campaign in 7 steps (Strategy, Outreach, and Examples)



Learn how to use influencer marketing to grow your business. From strategy to outreach to execution, this video will show you each step from start to finish!

Influencer marketing has massive potential to increase your traffic and grow your sales. It allows you to tap into a highly engaged audience in your niche to build brand awareness in an authentic way. The reason it’s so valuable is that like-minded people are more inclined to take product recommendations from an influencer they trust. This is why it’s so cost-effective!

Let’s face it, outreach to influencers can be intimidating, so we’ll teach you how to reach out in a way that will increase the likelihood of getting a positive response. We’ll also share some tips to find the best influencers in your niche to make sure they create the content and results that you’re looking for.

To create a powerful influencer marketing strategy you need to set your goal and budget, research influencers in your niche, reach out, negotiate terms, put your plan into action and finally analyze the results to see how your campaign can improve. This video will teach you all of that and more.

Strap in for some serious knowledge, here’s what we’ll cover in this video:
00:00 Intro
01:18 How to build a powerful influencer marketing strategy
01:40 How to set your campaign goal
02:29 How to define your budget
03:31 How to find the right influencers
06:06 How to validate your influencers
06:40 How to reach out to influencers
09:33 How to create content with an influencer
13:45 How to stay organized and track results

–FREE WEBINAR–
► Marketing is a deep topic. So if you’re interested in learning more, register using the link below to gain access to a free 30-minute webinar that will help you level up your marketing by changing the way you think about your store’s marketing funnel. Learn how to go from first day to first sale in this free training course: https://bit.ly/3e8zgLk

— RESOURCES —
► The Beginner’s Guide to Influencer Marketing on Instagram: https://bit.ly/3sM2V19
► How to Create UTM Codes to Track Your URLs: https://bit.ly/3bgOts5
► FREE Influencer Outreach Template: https://bit.ly/30gqzql
► Influencer Outreach Audio Message Example: https://bit.ly/38N1KHa

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50 thoughts on “How To Launch an Influencer Marketing Campaign in 7 steps (Strategy, Outreach, and Examples)”

  1. How should I go about doing this when I am trying to find influencers to help with my cause?
    I do presentations for parents. Sex Trafficking prevention for parents to help protect your kids.
    I do presentations for free, so have no money coming in, but am willing to spend a small amount to get this going.
    Any suggestions?

  2. Important to know how to market on social media in a way that keeps you
    and your family safe. Or just be very effective at avoiding social media
    altogether the way it was done in the old days. Which worked just fine. One photograph of even just a head shot can mean your life. I've now had two REALLY scary men either physically come into my
    business in a very terrifying/inappropriate way or text me very creepy
    texts that just sent white hot fear through me. I'm furiously resentful
    of being forced into letting the world know we all exist in order for your business to be taken seriously. As far as influencers, I don't see a way around showing your face so be very aware and careful.

  3. Hi, wondering is an influencer agreement recommneded when it comes to gifting partnership? or the influencers might not agree to sign an agreement because it's unpaid?

  4. I’m having problem with finding pages on instagram for advertising my products I can’t find them could you please recommend some pages related to home products and hair or diy beauty pages please 🥹❤️

  5. I just watched your video which was quite helpful, thanks for that.

    I also just tried to enter the Dovetale website but der was no chance to sign up for it. There is onla a log in field… Is it normal or did they change something?

  6. I love that idea of mentioning something specific from their videos so it's not written off as spam. I've used this before, my issue is I can an invention that doesn't really fit a category.

  7. So I reached out to an old friend who is a nano influencer, and now her photographer is contacting me. I am totally intimidated and just starting out. I had planned on sending merch to friend in exchange for a post or two….NOT having cinsidered her photographer is a 3 time emmy award-winning photographer. HELP!

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