How to make money from Pinterest Affiliate Marketing 💰

9 Pinterest affiliate marketing tips to earn passive income

1. Know the rules
The beauty of Pinterest is that most of its content is evergreen. Spend time doing the work upfront and results will pay dividends over time. You’ll be rewarded with a steady stream of new website visitors—and therefore, affiliate income.

2. Create several pins per post
It’s unlikely that Pinterest users will engage with one specific type of pin. Take a look at the search results for your industry. Chances are, there’s a range of visual content on display, from black and white photos to colorful graphics.

Creating new pins can be time consuming. Bryan Maniotakis, owner of Minimal Goods, is one affiliate marketer using automation to speed up the process.

3. Schedule pins in advance
Speaking of automation, ditch the mental reminder to share new pins by scheduling them in advance. Tools like Tailwind, Later, and Hootsuite exist to take this job off your hands. Set a custom schedule and add new content to your queue. It’ll automatically get pinned to your board when the time comes.

4. Enable rich pins
Rich pins are more descriptive than standard images you’ll see on the platform. They show extra information in the pin description itself, demanding more attention on a crowded feed—and therefore, increasing your chances of driving traffic through Pinterest.

5. Pin to group boards
Not all Pinterest boards have to be an individual’s mood board. Group boards exist to help multiple users share content to one board. A natural byproduct of this community-style board is greater awareness. Users promote pins to each other’s audience.

6. Optimize for SEO
Earlier, we touched on the fact that Pinterest isn’t just a social networking site. It’s a search engine people use to discover new content. Reach people when they’re actively looking for something you’re an affiliate for by optimizing your profile for SEO.

The Pinterest algorithm connects pins with keywords. So, start by finding the keywords your target audience is searching for. Keywords Everywhere is a browser extension that shows the monthly search volume alongside suggestions based on one seed keyword.

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7. Build an email list through Pinterest
“Pinterest can be tough for affiliate marketers because people use the platform aspirationally,” says Monica Lent, founder of Affilimate. “Most pinners aren’t looking to solve an immediate problem and make a purchase to do so. They’re planning for the future—long past the expiration date of your affiliate cookie.

“That’s why the best Pinterest affiliate marketing strategy is to capture readers’ email addresses. That way, you can promote affiliate products through drip email campaigns that take the time to educate readers and warm them up to your offer.”

The simplest way to do this is by including an email opt-in on your landing page. Invite Pinterest visitors to join your mailing list by giving an incentive—such as a lead magnet, discount code, or other type of freebie.

Once they’re on your list, build an email campaign that continues to nurture them once they sign up. You’ll have a direct route of communication with them; potential commission isn’t lost forever when a Pinterest user exits your site without purchasing an affiliate product.

8. Analyze pin performance
The more you know about your pins, the better you can fine-tune your Pinterest affiliate marketing strategy.

Set a reminder to investigate pin performance each month using Pinterest analytics and any scheduling tools you’re using to stagger new content.

Create a custom Google Analytics segment for people who’ve visited your site via Pinterest and find out what happens during their visit.

Finally, consult your affiliate dashboard to see how many people purchased items you’ve shared on Pinterest. After all, that’s the end goal of your affiliate marketing strategy.

9. Promote high-performing pins
There’s no doubt that sharing affiliate content organically on Pinterest works. But if you’re pushed for time and would rather see immediate results, put some cash behind your pins to reach more people.

Research shows that one in two Pinterest users have made a purchase after seeing a promoted pin. Define your target audience and have your promoted pin appear more prominently in their feed.

The cost for advertising on Pinterest varies depending on the content, pin style, and industry you’re operating in. Benchmark your results against these averages:

$2 to $5 CPM
$0.10 to $1.50 per engagement
$0.10 to $1.50 per website visitor

#pinterest #pinterestseo #makemoney

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