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Learn how to retain clients and use these tips for pitching a service.
How we can retain PPC clients and how can I pitch the client to get service? So retaining is what we want to do because you don’t have to go out and keep getting new clients over and over again. Getting new acquisitions or new clients is expensive. So if you do a good job and running your client’s campaigns profitably, they’re going to stay with you. Why would they go away unless they bring in-house team members? That’s the only time they will go away. Otherwise, as long as they are profitable, they’re not going to go away from you.
How can I pitch the client? First, they need to know of you and about you. They will inquire with you and then you’ll be able to pitch. So you need to create a sales funnel, a landing page, and you drive traffic to it. And that’s how you will get somebody on a call. And then you can pitch to them. Last year we spent about $520,000 just for our own campaigns to generate leads for our agency. So you need to spend money to earn money.
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