To see the greatest return on investment, it’s necessary to continually refine our content marketing. But in order to boost our efforts, we must understand our marketing objectives and how these differ by journey state. This audience includes people that are ready to buy our product or have already completed the purchase. In this episode, we explore the different ways to deliver content for a variety of marketers and organizations and how to successfully optimize and iterate our content for the ‘Do’ state.
The Iterative Marketing Podcast is a production of Brilliant Metrics, a consultancy helping brands and agencies rid the world of marketing waste.
Music by SeaStock Audio: http://seastockaudio.com/
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