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Join Christopher S Penn for “Content Marketing Analytics 101” at the spring B2B Forum Online

Join @Christopher Penn at the MarketingProfs spring B2B Forum Online, April 6-7, 2022.
Register today at:

Successful marketing campaigns rely on analytics to tell you what’s working, what to adjust, and what to never, ever—EVER—try again.

Chris Penn is a Marketer, A.I., analytics and data expert, best-selling author, and co-host of the award-winning Marketing Over Coffee podcast. He’s worked with companies including Twitter, T-Mobile, GoDaddy and McDonald’s to change the way they think about, gather, and use their data.

Join Chris at MarketingProfs spring B2B Forum Online where he’ll be leading Content Marketing Analytics 101.

Inside his session, he’ll talk to you about the basics of content marketing analytics: what to pay attention to, what systems to use, and how to make decisions from your data.


– How to build a content marketing analytics report in the free Google Data Studio using Google Analytics data
— How to assess what metrics matter and which don’t
— And how to identify and analyze which content works and which just isn’t.

We hope to see you at this year’s spring B2B Forum Online!
April 6-7, 2022
Register today or see the full program at:


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