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Learn Brand Strategy in 10 Minutes (2023 Crash Course)

In this video, you will learn brand strategy in just 10 minutes!

Check out my presentation deck that gives you an overview of brand strategy, what it consists of, and how to develop one.

You will also see quotes from top branding/marketing experts and examples of brand strategies behind famous brands.

00:32 What is Brand Strategy?
01:11 How to develop a brand strategy?
01:47 Brand Strategy Framework
02:12 Brand Purpose
02:51 Brand Vision
03:29 Brand Values
04:06 Target Audience
04:54 Market Analysis
05:48 Awareness Goals
06:25 Brand Personality
07:14 Tone of Voice
08:05 Brand Tagline/Slogan
08:41 Conclusion

#brandstrategy #branding #marketing

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