PRODUCT AND OFFER SELECTION
Affiliate Offers can be the lifeblood of your business. A standard sale for an affiliate offer will generate anywhere from $10 to $1,000 dollars with exceptions going higher and lower. Some of the “Internet Marketing” and “Real Estate Investing” products carry price tags upwards of $2,000.
You can make 50% plus performance bonuses on the total sale. However, I would like to note that you need to have a good relationship with those you are selling to in order to capitalize on somebody’s high-priced offerings. Another way might be to offer some sort of bonus (software, product, service, etc) that the user can only get if they purchase through your links.
As you grow your affiliate business, you will want to waste as little time with low-performing offers as possible. The affiliate networks understand this and have implemented various forms of performance measurement to convey conversions to their members.
When I look for products to promote, I generally try and secure at least $30 per sale. But that really depends on how I am driving the traffic. If it is SEO traffic, then I can go significantly lower. If I am driving paid traffic, I really have to look at what each click if “realistically” going to cost. Then I can make my product selection based on how much I would need to make per 100 clicks.
So if I was paying $.50 cents per click, I would need to make more than $50 dollars per every 100 clicks. Does that make sense?
Your job as a business developer will be to select and test separate offers until you find the mix that is the most profitable for your NicheBuilder websites. You can use the Google Website Optimizer to rotate articles and affiliate offers.
So now let’s talk about selecting products within the network you are working with. Commission Junction uses EPC or Earnings per Click. Clickbank uses Gravity. Each network uses its own revenue indicator, you’ll want to be versed on how it works.
Clickbank.com has digital products available for most subjects that will support an eBook or video course. For Clickbank I would suggest that you use www.cbengine.com to do your research. The data within the Clickbank Marketplace research tool is fairly limited. Once inside of CBEngine, key in your keywords on the right and see how many products are available. Then see what the gravity is like for those products. It’s $57 (but watch for sales) for a lifetime membership to CBEngine but there is a 30-day free trial as well. Clickbank.com and CBEngine both allow you to sort by gravity.
On Clickbank, Gravity is an indicator used to report sales activity by affiliates throughout their network. Clickbank Gravity is a weighted number representing the number of affiliates who have sold at least one product during the last 8 weeks, with the more recent sales counting for more than those made 8 weeks ago.
Clickbank only counts the first sale that each affiliate makes within that 8-week period. A sale yesterday might be counted as 1.0 where a sale 7 weeks ago might be counted as 0.1
In this picture you see the gravity highlighted.
While a high gravity is good, it also means that you have ample competition to contend with. Using www.CBEngine.com you will be able to view both the gravity and the change in that gravity.
No one knows for sure the secret formula they are using to determine gravity, but you may want to base your selections on promoting products over 20.00 gravity that are moving in a positive direction. This will give you a much better chance of success.
So how do we find out which products are moving in a positive direction?