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Marketing Channels: Explained in 10 minutes

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One of the most useful books I have read in my history is Traction, by Gabriel Weinberg (the CEO of DuckDuckGO). Get his book here:

The thesis is that there are only 19 marketing channels. Done. Period. And I actually agree. There are only 19 marketing channels. Any growth hack, any tactic that you’ve seen can be classified into one of those.

And it’s useful to know them all because the art and science of growing a company are essentially testing as many campaigns in as many channels as fast as possible (and, of course, measuring the results).

To this day, that is how we operate marketing. We spend a few hundred dollars on an experiment awaiting results. If we got customers for our sweet spot cost of acquisition, we double down. If we didn’t, we would move to a different channel. This Youtube channel is exactly that. And we are still in the doubling down phase.

All startups are focusing on the same channels, so Gabriel’s book forces you to think outside of your traditional channels- that’s why I think it’s tremendously valuable you memorize(?) this list.

Anyway, I’m going to go over all the channels this book lists, along with an example of each one of these campaigns.

#Startups #Slidebean #MarketingChannels

0:00 Every Marketing Channel – Intro
1:21 Viral Marketing
2:06 PR
2:46 Unconventional PR
3:29 Search Engine Marketing
4:08 Display Ads
5:38 Email Marketing
6:28 Offline ads
7:11 SEO
7:38 Content Marketing
7:50 Engineering as marketing
8:19 Guest posting
8:30 Business Development
8:39 Sales
8:47 Affiliate Programs
9:02 Leveraging Existing Platforms
9:26 Trade Shows
9:43 Offline Events
9:59 Speaking Engagements
10:10 Community Building

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24 thoughts on “Marketing Channels: Explained in 10 minutes”

  1. A common misunderstanding is that Tesla doesn't do any marketing. PR (which Tesla uses heavily) or the sneak peaks of cars on highways is all marketing, Elon showing Jay Leno the Cybertruck… all marketing. Nothing is done by chance by companies like Tesla and they are master marketing. They may not do PAID adverts… but they certainly do marketing.

  2. Great video. Well delivered without any ‘filler’.

    Love the no BS approach to sharing value and it shows so much of your contribution values and ethics (and yes I know this is till marketing but it’s a great example of it).

    Have you produced anything like “The top X books we recommend to Startup founders”?

  3. Thank you for your content; just purchased your financial model. Curious if you would advise using a marketing agency vs building an in-house marketing team for an early stage mobile app startup.

  4. Yeah good video. Found it useful for the most part but i do feel like there were times when you skimmed over certain types of marketing without thoroughly explaining them like 'content marketing'. I get that this is itself content marketing but i personally would have appreciate a little bit more of an overview. Thanks anyways and keep it up.

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