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Project Proposal Writing: How To Write A Winning Project Proposal

Learn how to write a project proposal that gets your project funded.

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Struggling to write a proposal that “sells” your project?

Can’t work out why your brilliantly written and formatted proposals fail to engage the decision-makers that count?

Watch as Director Devin Deen shares his winning project proposal writing tips with you in this short but compelling project management video on “how to write winning project proposals.”

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49 thoughts on “Project Proposal Writing: How To Write A Winning Project Proposal”

  1. Hi, for the vision part – can you give an example of "tying your vision into the companies long-term plan" I am having trouble seeing how this looks in real life. Thank you.

  2. Actually, I watched the vedio many times, and I found something needs your respectful answer, in the vedio, it is not mentioned why the decision-,makers have to choose the project proposed not else, what I mean is don't you think that we have to make like an alternative analysis so that we can cite and prove that what we have proposed is the best choice for the decision maker. thank you.

  3. Wow, this video helped me so much! I’m actually just trying to start a middle school club but I need to write a proposal letter. I did not know how to write it at all. Thank you so much!!

  4. Thanks for the video!

    1. Problem – Critical to state a solid 'what's the problem' statement with specific examples including costs associated with it, as it's the filter for decision makers to accept or reject your proposal – 1:33
    2. Vision – Directly tie your project with long range goals and organization strategies – 2:55
    3. Benefits – Expand on the Vision statement: What will your project deliver, cost to avoid – 3:28
    4. Deliverables – What will users receive? – 3:50
    5. Success Criteria – It has to be specific, measurable, realistic, achievable, and time bound – 4:15
    6. Deadlines/Plan/Approach – Detail what'll the project use as means/tools to achieve results. It'll use an Agile approach, or a more traditional Waterfall method – 4:45
    7. Cost/Budget – State the funding plan for the project based on the above listed items – 5:17

    Be specific and concise. It has to logically flow. But mainly lobby for your project before and after presenting your proposal.

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  6. In short, students should note this,

    It should be convincing.

    Three things for convincing:

    Crystal clear and well defined

    Well justified? Unique? Is it worthwhile?

    Realistic and achievable?

    How to write a proposal?

    Essential ingredients:

    Do a little research about the university what and which format they use?

    1. Provisional title: revise and refine always: it should convey the essence concisely.

    2. Intro and research problem

    a. Intro chapter: overview jargon and technology

    b. Narrow the topic and discuss your topic

    c. Why and how is the research justified

    d. Research aims and questions

    e. Scope: fencing the topic: make clear what’s included and what’s not.

    3. Literature Review:

    a. Show that you Know the existing research and how it fits with you

    b. Demonstrate the gap in the existing research

    c. Inform your research design decisions.

    d. Beware to fall into the trap of descriptive writing, how is it relevant to my topic?

    4. Research design or methodology:

    a. How or what approach?

    b. Why this approach?

    c. It can be changed slightly due to the conditions in the future

    d. Sometimes the data might surprise you so don’t get too wrapped up.

    e. Essentials are to look at the philosophy, approach(quan/qual), sampling, data types, collection method, analyzing plan or techniques

    f. Understand the theory and justification

    5. Reference List:

    a. It is key to show research skills with correct references.

    b. Know the required format

    c. Never do this manually

    d. Reference should be in throughout the proposal.

    6. Practicalities:

    a. Anything that relates the practical work.

    b. Project plan: Gantt Chart, Excel, etc.

    c. Timespan for each step.

    d. Resource plan / Budget

    e. Risk Management plan about the potential risks

    f. Discussion about the ethical compliance of the institute

    Bonus tips:

    Make sure you know your topic clearly

    Know the literature and the gap finding.

    Don’t Rush the process

    Make sure it is Well polished and double-checked

    You can also get me to guide you or help you write your proposals at a fee by reaching out through my email:

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