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Reinventing Sustainable Business and Revenue Models for Journalism



With Facebook and Google capturing most of the digital advertising revenues, hundreds of local newspapers have closed their doors and eliminated tens of thousands of reporting jobs. Nonprofit news outlets are filling critical gaps in local coverage and philanthropy is playing a key role in helping support leaders find new revenue models to achieve sustainable growth and serve their communities. This panel, moderated by Shorenstein Center Senior Fellow Jennifer Preston, looks at the innovative approaches from venture philanthropy to social impact investments used to build a sustainable future for journalism.

This event took place as part of the News Innovation Series at the Shorenstein Center on Media, Politics and Public Policy, which is supported by a gift from Elaine Schuster.

Panelists included:
– Sue Cross, CEO of the Institute for Nonprofit News
– Lauren Gustus, executive editor of The Salt Lake Tribune
– Tracie Powell, founder of The Pivot Fund
– Lillian Ruiz, co-founder and COO of The National Trust for Local News
– Michelle Srbinovich, vice presidentfor portfolio success at the American Journalism Project
– Mary Walter-Brown, founder and CEO of the News Revenue Hub

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