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Home » The Industrialist's Dilemma: Beth Comstock, Chief Marketing Officer of GE

The Industrialist's Dilemma: Beth Comstock, Chief Marketing Officer of GE

At at time when GE is facing slowly-growing or no-growth market segments, industrial firms still have to find growth – both in their existing businesses and in new areas. GE saw digitization coming to several of its business units and realized that they had to make changes to how they were running the company, shared GE Vice Chair and CMO Beth Comstock. “We had to first say what digitization meant to our company, and we saw the opportunity. We had to name it to claim it. We said we saw the Industrial Internet.”

During her visit to The Industrialist’s Dilemma class on March 3, 2016, Beth discussed with Lecturers Robert Siegel and Aaron Levie how GE is changing its business models, partnering with Silicon Valley companies, and adding new competencies that complement its existing heritage. Read more takeaways from the talk on Twitter:

The Industrialist’s Dilemma course explores how digital disruptions are having tectonic shifts on large, successful and established companies, whether they have a digital foundation or not. Learn more:

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