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The Off Ramp | Russell Brunson

The Off Ramp –

When somebody signs up for a product or service of yours, whether that be a simple lead magnet, we normally take them through some form of the welcome email sequence.

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And most of us as marketers, that’s what we do, we think to ourselves, well hang on a minute, if I’m going to follow this snakes and ladder sequence which is “Hey, I signed up for this, this is the next logical step, this is what you need to do”. Now the Off Ramp is a footer in your email sequence that details what’s the next step, but it puts out everything quite simply.


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