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The Power of Email Marketing

In this webinar, Nicholas Garlow & Ori Hoffer will discuss how email marketing can be used in different ways, depending on your communications goals. How you can build brand awareness, can drive action from your subscribers to complete a task on your website, and can even encourage them to become an advocate of your organization by sharing your content with their networks.

He’ll walk through the areas to keep in mind when executing a successful email marketing strategy.

-Measuring Success
-A/B Testing
-Listening To Your Customers
-The Power of a Well-Written Note

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Presenter: Nicholas Garlow, Public Affairs Specialist (HHS) & Ori Hoffer (GSA)
Produced by DigitalGov University, an initiative of the General Services Administration.


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