The Rise of Digital Platforms – Opportunities and Threats for UK and European Businesses
Executive Briefing, February 2016, The Shard, London
Businesses predominantly grow in one of two ways, either organically, focused on internal resources, or through mergers and acquisitions. There is a third way, which some call ‘leveraged growth’ – leveraging the resources and creativity of other people.
BearingPoint thinks this is a new discipline for businesses, and they are calling it Digital Ecosystem Management.
In this video, Prof Annabelle Gawer, University of Surrey Centre for the Digital Economy, discusses platform businesses.