The Rise of Digital Platforms – Prof Geoffrey Parker, MIT Initiative on the Digital Economy

The Rise of Digital Platforms – Opportunities and Threats for UK and European Businesses

Executive Briefing, February 2016, The Shard, London

Businesses predominantly grow in one of two ways, either organically, focused on internal resources, or through mergers and acquisitions. There is a third way, which some call ‘leveraged growth’ – leveraging the resources and creativity of other people.

BearingPoint thinks this is a new discipline for businesses, and they are calling it Digital Ecosystem Management.

In this video, Prof Geoffrey Parker, Research Fellow, MIT Initiative on the Digital Economy, discusses platform businesses.

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