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What Google’s Quick Read Test Tells Us About the Future of SEO

What Google’s Quick Read tells us about the future of SEO. If you haven’t seen yet, Google’s running an experiment called Quick Read. It is where they let you know in the search results if something is fast read or not. It looks something like this. It’s actually been going on for a bit. So why do you think Google’s running this experiment? Let me know in the comments. I’m really curious to hear your thoughts.


Do you think it’s because they want to point out something is short, something is long, something is bad, something is good, let me know, right? No one really knows the answer. Google’s not telling us. But I have some insights. Well, think of it this way. We took some data from Ubersuggest. We looked at 562 informational search queries. Can you guess what percentage of the first page results contained over 2000 words? A whopping 41.9%.

As a searcher, do you prefer reading long articles or short ones? The reality is, you don’t care what the length is. You just want the answer to your question as quick as possible. In other words you want someone to solve your problem as quick as possible. Whether that’s one second or a minute, you ideally don’t want to take too long. If you can get it in a minute, great. If not, then you’re hoping to get in two minutes, and if that’s not possible you’re ideally hoping to look to get the solution to your problem within three minutes and so forth, so on.

But no one wants to read a 10 minute article to find the answer when they could have gotten the answer in one minute. A great example of this is, would you want to read a 10 minute article that breaks down the answer to two plus two? Of course not. You just want to know that the answer is four. SEO isn’t about word count. And you can see this with what Google is trying to do here with their Quick Read test.

Don’t optimize your content for length, optimize it for quality, and give people what they want as quick as possible. Sometimes you just need 10,000 words to do that, and sometimes you only need 300 words. Google wants people to get the answers to their problems as quick as possible. It’s why when you type in stuff like Las Vegas weather into Google, you see weather right away instead of having to go to a random webpage.

If you want to do well in the long run, optimize for giving people what they want in the least amount of words as possible. Just imagine yourself searching Google for solution. Are you going to go click on a quick read result, or are you going to take the long painful path? I’m just saying giving people what they want as quick as possible is the ideal thing to do. That’s how you win with content marketing in the long run.

Now, if you need help with your content marketing strategy trying to figure out, hey, should something be long, short, how can I give that impact as quick as possible even though my competitors have really long content? Check out our ad agency, NP Digital where we help our customers do this. If you just have any questions, leave a comment below. I’m here to answer them, help you out. If you enjoyed this video, like it, share it, tell other people about it. Thank you for your time.

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20 thoughts on “What Google’s Quick Read Test Tells Us About the Future of SEO”

  1. Hey Neil. I've a big question for you. My competitors are ranking on top with very bad quality content. I'm in movie download niche. I provide a quick and quality content that leads users to download. But, my competitors are just fooling the visitors with stretched content. After the spam update, even though I've good content, my competitors are still staying strong 🙁 & and I lost 60% of my traffic
    Please help

  2. I am leaning towards 500 words of content around the key word, but broken down into answering the most frequently asked questions on that keyword. This would give a short answer to a question, but keep the contact long enough to be quality and recognized by Google for that keyword if that makes sense.

  3. It's okay for me to create content first on my new website or give time into creating backlinks on every single post?
    Any tips for getting approved for ad sense with 10 blog post?

  4. But what about considering the content as "thin" by SEO tools. Most SEO tools (including Ubersuggest) will consider a page containing short content as "thin". I guess SEO audit tools should change the way they crawl and analyze websites to meet Google's new update!

  5. This is driven by a few things in my opinion. People want information quick. Our attention is getting short. TikTok has shown that. Blogs with 10,000 words and then finally the recipe you wanted in the first place buried at the bottom are maddening. Intrusive email pop ups, maddening. Click bait, maddening. Google is focusing on the user experience. Watching the customer journey and using that data to evolve. I think the Encyclopedia pages will be a thing of the past. You will have to search deep in Google for that in the future. But scrutinizing how your traffic truly enjoys their experience with your content is ever more key.

  6. Bro… I have written an article on blogger with 2400 words… And it already indexed on Google search console… But in Bing webmaster tool it is showing as double canonical URL issue…. So I checked plagiarism trough URL on different tool .. these tools are showing this URL (article) only has 44 words ( but it is about author card)… How can solve it.. plz help🤚🤚🤚🤚🤚🤚

    PS. Only small seo tool is showing 2400 words

  7. Very true! I love a quick read or I just scroll down to the conclusion piece. For my recipes blog, I've been focusing on making my title give the basics like: 5 Ingredient Instant Pot blah blah. Thanks to your tips, my numbers keep going up! It's so exciting!

  8. I have a question my friend Neil Patel Crazzy Egg. If you give the answers very quickly, the time on the page will be very low. And the person, as they will have found the solution, will close the page. That is, time 10 seconds and rebound 90% or more for example. Google detects that it is a poor quality page?

  9. Hi Neil, Do you think I should consider breaking down my longer blog posts into a couple / few shorter articles? Or is it too early in Google's trial to consider this? Also, how do we reconcile what apps like Marketmuse are telling us in terms of Word Count needed to rank (they usually encourage higher word count than competitors) and the addition of specific keywords which is bound to make the content longer.

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