What is Digital Transformation?
Digital transformation refers to the process of a company or organization restructuring its business processes and activities to leverage digital technologies. This often involves improving customer relationships, production processes, sales and marketing activities, employee work processes, and working environments. Digital transformation can also refer to a company’s adaptation to and effective use of digital technologies. For example, a company being able to serve customers online, sell products online, and have employees work digitally are all key elements of digital transformation.