Today at WHU Inside Business: Dr. Michael Jungbluth, Consulting Manager at SAS, on the changes in customer analytics at the point of sales; Interviewed by Prof. Dr. Christian Schlereth, Chairholder of the Digital Marketing Chair at WHU – Otto Beisheim School of Management.
https://www.whu.edu/en/faculty-research/marketing-and-sales-group/digital-marketing/team/professor-christian-schlereth/
Recorded: 9th of February 2017.
Interview overview:
► 0:25 Could you describe some recent innovations in using costumer analytics at the point of sales? What has fundamentally changed compared to let’s say five years ago?
► 2:09 How is it implemented in real life?
► 3:29 But does that raise not privacy concerns? From a consumer perspective, how does advanced analytics change the way they interact with companies?
► 5:01 Are managers sufficiently skilled to make the right decisions based on the results of customer analytics? Which competencies do you think are crucial for future managers to cope with the benefits of customer analytics?
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