Richard Webster, a partner with Bain’s Consumer Products practice, outlines four things companies can do to ensure success in digital commerce.
Read the Bain Brief: http://www.bain.com/publications/articles/winning-the-race-for-digital-commerce.aspx
More on Richard Webster: http://www.bain.com/about/people-and-values/our-team/profiles/richard-webster.aspx
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