Download My Video Upload Checklist at: http://www.drostdesigns.com/video-optimization-checklist
Do you want people to find your YouTube videos on YouTube and Google? If your videos appear on the first page of YouTube and/or Google you’ll receive traffic you don’t have to pay for.
Multiple videos have the potential to generate multiple streams of traffic on a continuous basis.
It all begins with targeting the right keywords. YouTube got rid of the YouTube Keyword Tool some time ago, however the Display Planner Tool from Google is a great FREE alternative because it gives you detailed demographics including how much advertisers are willing to pay for each click.
Here’s how to use the Display Planner Tool from Google Adwords:
Go to Google.com/Adwords
Click “sign in”
Click “tools”
Display planner
Click “Search for new targeting ideas using a phrase, website or category”
I’m going to put in “dog training”
Select your country, language
Click “get ad group ideas”
Then Click “individual targeting ideas”
Click “get individual targeting ideas”
Then you want to go to filters
Click “none” then click “none” again down here
Check the “video” box
Click “save”
So you’ve got all your keywords here
You’ve got relevance and you’ve got the cost per click and you’ve also got “impressions per week”
And here also you’ve got all your demographics
You can drill down to individual keyword phrases
Let’s click on “dog trainings”
So for dog trainings we’ve got “weekly network inventory” which is about 10 million to 15 million impressions per week
We can see that 18-24 is the most popular age
And male is 46%, female is 41% and parents 23%
Most people are searching on mobile
You can see by that one keyword phrase you get weekly network inventory of 10-15 million impressions. You’re getting the age, the gender, parental status and the devices that are being used to search for that phrase. You’ll also find how much people are paying..cost per click.
So we know that “dog trainings” is a good buyer keyword because people are willing to pay up to $1.00 per click
Here are 2 action steps:
1. Create a list of phrases containing multiple keywords.
I’ve discovered long tail phrases are easier to rank for than a single keyword.
2. Create a video for each keyword phrase.
Include your secondary keywords in your description and tags so your video will also appear in suggested and recommended videos.
That’s it!
Now you know how to use Google’s Display Planner Tool to find keywords people are searching for and rank videos that generate multiple streams of free traffic.
Download my video upload checklist at: http://www.drostdesigns.com/video-optimization-checklist/
Do you want to get in-depth information about your YouTube’s Channel performance?
Do you want to know where your traffic is coming from?
Do you want to know what keywords people searching for in Google that leads them to your YouTube channel?
Now you know how to use Google Analytics to track the performance of your videos on YouTube
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YouTube Keyword Tool Alternative For Finding Buyer Keywords
https://www.youtube.com/watch?v=nAHOdPDm58k
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source
nice video as always!
Very handy, cheers!
No doubt about you Herman, always great advice, and straight as a gun barrel. No BS. Very much appreciated and thanks again. I wish I was half as well educated on Youtube as you.
Sweet. Quite useful. Thanks!
Nice explanation on how to use keyword planner tool from Google.
Very useful info – as always – many thanks
Great info video my friend.Very informative. I learned something today. Thanks for that.
Thanks. Quick and Clean suggestions.
Hey you have good content in your videos………
BUT…….
Your face is always out of focus. whats the deal.
great video and great information – thanks